The "European Truth" (ET) publication will become part of the "Ukrainian Truth" (UT) media group, which is owned by businessman the head of the Dragon Capital investment fund Tomas Fiala.
On the ET website, it is noted that closer integration will help publications to develop better, start fundamentally new projects, consolidate resources, make administrative processes more efficient and strengthen management. The initiator of the unification, which will end in October of this year, was the ET team.
The co-founder and editor of the ET Serhiy Sydorenko said that the union would relieve his team and free up time for writing materials. He emphasized that "unification will not change anything" in Ukrainian-language content. However, there will be innovations — the ET will launch an English-language version of the site.
In general, the merger will help publications reach a larger audience and collect more revenue.
- "European Truth" is registered as a public organization. Its leader is Yury Panchenko, and its signatory is Serhiy Sydorenko.
- In May 2021, Tomas Fiala became the new owner of "Ukrainian Truth". According to the agreement, the founding editor of the UT Olena Prytula transferred 100% of the corporate rights to the publication Dragon Capital.
- The investment fund also owns media holding NV, which consists of a magazine of the same name, a radio station and an Internet portal, as well as Treeum, which manages the Minfin.ua and finance.ua websites.